As we all know, there is cut-throat competition among the products and services offered by different companies. All businesses have a dream to make their business at the top, but don’t know how? Some marketers are relying on the traditional methods of marketing but didn’t getting the results up to the expectation and have to spend a lot of money that is quite unbeneficial for their organization.
After the advent of mobile marketing, more and more companies are adopting bulk SMS gateway services either as a stand-alone marketing medium or a part of a multi-channel campaign. It’s easy to understand why? As this marketing strategy brings numerous of benefits for any kind of business and has been considered as one of the strongest yet reliable forms of marketing in today’s world.
Today, I am sharing a few reasons why you need to go for SMS marketing services rather than those costly marketing techniques like email marketing, digital marketing print media, telemarketing etc.
Proven Technique
From so many years, texting is famous to share any information with people. With the advent of bulk messaging services, businesses are getting 8 times more engagement rate than email marketing. It also has a 97% open rate and the majority of the audience read messages within the just short period of time when they received it on their cell phones. Furthermore, SMS messaging has a higher conversion rate than other marketing channels. Hence, it is a proven and reliable medium.
The popularity of SMS Services
In our society, texting is the common method of communication, especially among Millennials. Around 80% of the adults own a cell phone in America, UK, and India and out of them 71% people use text messages service and these numbers are higher for youngsters. In the UK, 93% of the adults carry their own cell phone and sending 117 texts per month.
Customers want it
Texting is not only a way to share information with friends & family. Various individuals have started using it for business communication as well. Approx 70
% audience wants companies to communicate with them through text SMS notifications. Furthermore, business texting is totally targeted which means you have no chances of spam.
Convenient
Bulk SMS marketing also works well because it is convenient than all other marketing methods. People carry cell phones with them all the time, through which you can easily reach out. Texting a keyword not only leads to high open rates but also gives high engagement rates but also make easier for people to redeem mobile offer or deal. Rather than carrying printed coupons are vouchers, mobile coupons are more convenient to redeem on the store.
An immediate & Direct form of communication
With text SMS marketing, you can reach out to people directly on their cell phones without having a delay. People would read them within minutes, so you can easily take advantage of last-day deals and heavy sale offers. Moreover, SMS marketing establishes two-way communication between your customers and organization, so you will also get more responses from people when needed especially during the survey.
Cost-effective and user-friendly
Another reason for the popularity of this method is affordable and easy to use, no technical knowledge is required to use bulk SMS software or interface. Many providers offer
monthly plans with unlimited validity to clients who have a high volume of SMS consumption. Not only it is inexpensive but also a good way to generate return-on-investment. Text messages are digital so there is no paper and printing cost like advertisements in newspapers and magazines. It is also easy to get started within minutes, all you need to create a list of your subscribers and then you can send out your campaign immediately or can schedule it for future date and time.
Related Post: Top 10 Bulk SMS Gateway Providers in India
A prominent bulk SMS service provider in India offers you transactional as well promotional service on the software which is very reliable, scalable and secured. They have 35000+ clients from different industry verticals who’re already using their services from years. They also have an opportunity to become their bulk SMS reseller which means an individual can resell their services at own price in order to earn a profit and to gain more and more customers for business growth.
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