There was a time when email marketing was an important method for all marketers. But now it has changed the face of conventional marketing forms and the way businesses view this aspect of the company. With the advent of mobile phones which is bringing more connectivity, mobile marketing has improved far beyond than email marketing.
Mobile marketing gives many advantages to users such as low cost, customization, campaign tracking, thereby reducing manpower while still giving many great benefits to an entrepreneur in terms of profits.
Live every other thing, a mobile marketing strategy has its own up and downsides.
Advantages of Mobile Marketing-
It offers great benefits to businesses!
- People always carry their cell phones with them. Most of the time, they keep their mobile phones turned on, which means they will receive messages at the moment you have sent. Even, if the phone is not reachable the message will be delivered as soon as it comes into the network area. This makes mobile marketing techniques almost instant.
- Creating content for mobile phones, whether it is a content for Bulk SMS , campaign images or visuals it is simpler and cost-friendly than creating them on desktops and laptops.
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- Through the mobile medium, you can share your promotions and incentive with users. Further, they will keep the virtual information on the phone and carry it around till the time when they want to use it.
- Recipients response can be tracked easily in real-time. This helps the marketer to better understand and analyze user behavior, thus improving own standards & quality of service.
- Cell phones allow you to interact with users directly. This allows personalized interaction to a great extent. Using this amazing benefit marketers and owners can start a direct dialogue with users and gather instant customer feedback via text messages.
- It is a comfortable niche for any marketer in the market. Marketers can reach out people instantly and create huge brand reputation over competitors.
In short, we can say that mobile marketing technique benefits are; Instant results, Convenience, Direct marketing, Ease of tracking, Viral potential and Mass communication made easy.
Disadvantages of Mobile Marketing-
There are a few disadvantages associated with mobile marketing!
- Mobile devices don’t have any kind of particular standard as like desktops and laptops. Smartphones come in many shapes and sizes, so the display size is not constant. Mobile platform differs from one to another, they have different operating systems so creating one marketing campaign for all can be difficult.
- There is always a question on any mobile network or device. Savvy mobile marketers need to understand it and respect the fact that people would prefer their privacy. So, they must share clear instructions for opting out marketing communications should the user want to do that.
- The smartphones are touchable and basic keypad phones have a small screen and no mouse. This means the navigation on any kind of cell phone is difficult even when it is the smartphone.
In such scenarios, most advertisements get untouched by users and they find it too boring to look in detail through each one of them.
